Examining the consequences of environmental change for the provision of ecosystem services can be facilitated through trait-based frameworks that consider linkages between traits that influence a species’ response to change and traits that determine its effect on ecosystem services. We present a new framework for selecting response and effect traits to link environmental change with ecosystem services. An empirical example of each step in the framework is provided using birds as a case study, linking the environmental change of loss of tree cover with the ecosystem service of invertebrate pest regulation in apple orchards. We found that as tree cover around orchards increased so did the abundance and foraging rate of bird species that pursue invertebrates in flight, and this may help reduce the abundance of certain pests of apples (e.g. adult stages of Cydia pomonella and Helicoverpa armigera).